Results at a glance

• 26 qualified leads and seven appointments booked across roughly twelve working weeks

• 5,266 outreach touches placed across LinkedIn, cold calling and email

• Outreach run into three regions, with APAC answering at roughly ten times the US and EU connect rate

A wide services catalogue and a buyer who could be anywhere.

This client sells enterprise AI, data engineering, cloud modernisation and application development to large organisations, alongside two products of its own. Almost any sizeable company is a plausible buyer, which is a strength in the room and a difficulty on a list, because a firm that can do almost anything for almost anyone has no single trigger event to aim at.

So we built the targeting on industry and geography, across healthcare, pharma and manufacturing, and ran three channels into three regions to get meetings on the calendar.

Where they were

• No outbound engine running against the enterprise services offer

• Targeting led by industry and geography rather than by a named persona

• No sense of which market or which channel the offer would land in

What we ran

• Lists by industry and region. Healthcare, pharma and manufacturing sourced across US and EU, rebuilt for APAC, then a short probe into India. Enrichment carried industry and title at every stage.

• Three channels, staggered. LinkedIn opened with connection requests and reply-led follow-up, and accepted connections were also worked by phone. Cold calling came online three weeks later. Email followed, placing 2,877 sends across two regions.

• Moved to where the answers were. When US and EU returned almost nothing on calling and email, we moved the programme to APAC rather than keep spending against a market that had already answered.

What changed

• Outbound live across three channels and three regions

• 26 qualified leads and seven appointments booked from a standing start

• LinkedIn established as the channel that books for this buyer

• APAC and India established as the markets that pick up the phone

Where the meetings came from.

LinkedIn into APAC produced the appointments: 712 requests, 108 accepted at 15.2%, 17 replies and 13 leads in roughly six weeks. On the phone the same script travelled very differently by market, connecting with 0.85% of dials in US and EU, 8.44% in APAC and 21.3% in India, which makes reach a list and timezone question rather than a script one.

Email placed real volume at 2,877 sends for five replies, which points at sender infrastructure and list quality. Twelve weeks produced 5,266 touches, 26 leads and seven appointments, and the next campaign starts with the region and the channel already settled.

The numbers

• 26 Qualified leads

• 7 Appointments booked

• 5,266 Outreach touches

• 3 Regions covered

• 21.3% Best connect rate on the phone

Engagement

• Client: Enterprise AI and data engineering services firm

• Industry: Technology services

• Markets: US and EU · APAC · India

• Engagement: Roughly three months, twelve working weeks, 2026

• Channels: LinkedIn · Cold calling · Email

• Personas: Healthcare · Pharma · Manufacturing buyers

• Services: Plug-in SDR Team · List Building · Multi-region Outreach · Appointment Setting

• Focus: Tech, IT & Software · Multi-region · Outbound