Company Overview

• Our client is an India-based overseas education consultancy headquartered in Bangalore that supports students and early-stage professionals in securing MBA admissions abroad, with a strong focus on programs in the United States.

  
  

• They provide comprehensive support throughout the journey, from admissions guidance and exam preparation to visa assistance and post-offer counselling, ensuring candidates are well-prepared for international study.

  
  

• They cater to two primary segments:

  1. Recent graduates and final-year students planning to pursue an MBA immediately after completing their studies.

  2. Professionals with 1–5 years of work experience aiming to fast-track career growth through a globally recognized business degree.

  
  

• As a relatively new player in the overseas MBA space, the client’s priority was to quickly establish market presence, build trust, and generate a steady pipeline of qualified applicants for the upcoming intake cycle.

Objectives

Our target was to secure 25 university partnerships across India to promote their overseas MBA programs through their “Campus Ambassasor Program” and reach qualified students through trusted academic institutions.

To meet this goal, Blueberg team designed and executed a multichannel outbound campaign targeting universities across India.

• The goal was to identify and engage relevant stakeholders -placement heads, training & development coordinators, and academic directors - to create win-win collaborations that benefited both our client and the universities.

• The outreach strategy combined LinkedIn, email, and cold calling to maximize response rates and maintain consistent visibility over 12 weeks.

Our Approach

Execution Breakdown

• Duration: 12 weeks

• Scope: Universities across India

• Daily Activity Volume:

  1. 30 - 50 cold calls

  2. 20 personalized emails

  3. 20 - 40 LinkedIn connection + engagement activities

  d. Total Outreach: Thousands of touchpoints created through systematic, data-driven targeting.

• Messaging Angle: Focused on collaboration-helping universities provide global MBA pathways and valueadded opportunities for their students.

• Follow-ups: Conducted consistent WhatsApp and email follow-ups post-initial contact to build rapport and push toward confirmed meetings.

• Tracking: All activities were tracked in a detailed Google Sheet CRM to monitor touchpoints, responses, and conversion stages in real time.

Results

• 21 qualified meetings secured with university decision-makers across India.

• All 21 partnerships successfully closed, achieving 84% of the campaign’s target (goal: 25).

• Built a verified database of higher-education contacts for future collaboration and retargeting.

• Established strong brand awareness for Client among key educational institutions.

Impact & Key Takeaways

• Helped a new-to-market brand, build nationwide academic partnerships within 12 weeks.

• Demonstrated the effectiveness of BlueBerg’s multichannel outbound framework for the education sector - integrating cold calls, LinkedIn outreach, and targeted email follow-ups.

• Delivered measurable outcomes through disciplined daily outreach and transparent reporting.

• Created a replicable playbook for higher-education business development that combines volume, personalization, and relationship-based selling.

Summary

This campaign proved that with the right mix of channels, consistency, and consultative messaging, even a new education brand can achieve national-level partnerships in a short timeframe. BlueBerg’s structured execution and follow-up discipline played a crucial role in converting outreach into meaningful collaborations, 21 successful partnerships with universities in just 12 weeks.