Company Overview

An US-based technology services group delivering digital product development, enterprise technology services, and staff augmentation. They offer website and mobile app development, platform modernization, and vetted engineering teams that integrate with client workflows under clear SLAs. Their typical buyers are enterprise and large mid-market organizations seeking scalable delivery, specialized skills, and reliable vendor governance.

Challenges & Objectives

• Challenges:

  1. Existing in-house sales team needed an additional predictable channel for enterprise lead generation.

  2. Three distinct service lines (website, app, staff augmentation) required tailored value propositions.

  3. Target buyers were enterprise decision-makers with higher budget thresholds, creating a low-volume, high-value funnel.

• Objectives:

  1. Build a repeatable multichannel (email, LinkedIn, calls) outbound funnel within 12 weeks.

  2. Generate qualified leads with minimum budget ≥ $12,000 USD.

  3. Book high-quality meetings that the internal sales team could convert.

Run three aligned outreach tracks (Website, App, Staff Augmentation) that share a tight enterprise ICP, synchronized cadences, and strict qualification gates.

Our Approach

ICP & Audience Design

• Geography: United States enterprise accounts

• Company size: 500+ employees

• Personas: CTO, Head of Digital, VP/Director of Engineering, Head of Product, Procurement/Vendor Managers

• Budget gate: Minimum project/engagement budget ≥ $12,000 USD

Messaging & Offers

• Website: Modernization, security, performance, enterprise CMS and multisite capabilities

• App: Scalable mobile apps, integrations, platform modernization

• Staff augmentation: Rapid, vetted engineering capacity to scale squads and backfill critical roles

• Offers: Technical discovery, pilot sprint (2-4 weeks), ROI assessment, resourcing plan with SLAs

Qualification Model

BANT-style gates tuned for enterprise: Budget (≥ $12K), Authority (decision-maker), Need (clear project/backlog), Timeline (near-term or within quarter). CRM captured procurement cycle and compliance flags.

Execution Plan

Built prospect lists with firmographic and intent signals; launched synchronized 12-week cadences across email, LinkedIn, and calling; optimized weekly on subject lines, CTAs, and scripts.

• Email sequences (6 touches) per track with tailored subject lines, micro-assets (one-pagers, pilot outlines), and explicit budget/timeline CTAs.

• LinkedIn outreach: connection notes, personalized InMails referencing enterprise triggers, and content engagement to warm accounts.

• Cold calling sprints: procurement-window targeting and immediate BANT checks to accelerate scheduling.

• Nurture flows: quarterly check-ins, asset drops, and reminder cadences for non-urgent prospects.

Executive Overview

Over a 12-week sprint we launched a multichannel outbound program that complemented the in-house sales motion and created an additional enterprise funnel. The campaign produced 45 qualified leads and 36 booked meetings, all meeting the minimum budget gate and enterprise qualification criteria.

Results

• Pipeline generated:

  1. Qualified leads: 45

  2. Booked enterprise meetings: 36

  3. Lead→Meeting conversion: 80%

     
     

• Engagement and velocity:

  1. Email reply rate: 13%

  2. LinkedIn positive response: 16%

  3. Call connect rate: 9%; calls drove urgent bookings and procurement conversations

     
     

• Estimated pipeline value:

  1. Active pipeline represents meaningful enterprise revenue opportunities starting at the $12,000 budget gate (aggregate value depends on deal sizing and close rates).

Impact & Key Takeaways

• Added a repeatable outbound channel that augmented the internal sales team.

• Strict budget gating and enterprise ICP produced high signal-tonoise and an 80% lead→meeting rate.

• Pilot sprints and discovery assessments were the most effective offers.

• Weekly optimization and synchronized cadences shortened timeto-meeting.

Why this campaign worked

• Tight enterprise targeting and budget gating focused effort on high-value accounts.

• Multichannel outreach increased credibility with both technical and procurement stakeholders.

• Offer-led messaging (pilot sprint, ROI assessment) reduced friction and accelerated commitments.