Company Overview

A Sri Lanka-based digital product development firm offering UX/UI design, full‑stack and mobile development, AI & IoT solutions, software QA, and dedicated offshore teams. They position themselves as long‑term partners that build high‑performing remote engineering teams to accelerate product roadmaps and support enterprise delivery needs

Challenges & Objectives

• Challenges:

  1. Existing US prospects expected faster delivery and reliable offshore partnerships but faced capacity and cost constraints.

  2. The company needed a predictable enterprise funnel in the US to supplement inbound interest and convert into multi‑quarter engagements.

  3. Decision-makers required proof of team reliability, fast ramp ability, and clear governance for distributed work.

• Objectives:

  1. Create a multichannel outbound engine targeting US enterprise product and engineering leaders.

  2. Generate qualified opportunities for dedicated teams and product delivery contracts (minimum engagement value: $15,000).

  3. Demonstrate ramp speed, delivery quality, and trustworthy governance to shorten procurement cycles.

Lead with dedicated-team risk reduction: senior-led onboarding, documented SLAs, transparent communication, and measurable time‑to‑productivity.

Our Approach

ICP & Audience Design

• Geography: United States (enterprise product and platform companies).

• Company size: 300+ employees with active product roadmaps.

• Personas: VP/Director of Engineering, Head of Product, CTO, Procurement/Vendor Manager.

• Budget gate: Minimum engagement or pilot value ≥ $15,000 USD.

Messaging & Offers

• Core messages: rapid, reliable offshore teams; proven ramp-toproductivity in 2-4 weeks; governance and security for distributed delivery.

• Offers: “14‑day team ramp assessment,” 3‑week pilot squad, and governance review with sample SLAs and onboarding plan.

Qualification Model

• BANT adapted to dedicated teams: Budget ≥ $15K, Authority confirmed, Need tied to open roadmap capacity, Timeline within 1– 2 quarters.

• CRM captured tech stack fit, onboarding constraints, and compliance requirements.

Execution Plan

Built enterprise prospect lists using firmographics and intent signals; ran synchronized 10‑week cadences across email, LinkedIn, and outbound calls; used weekly analytics to optimize subject lines, CTAs, and pilot offers.

• Email tracks: “Team Ramp” (engineering leaders), “Product Acceleration” (Heads of Product), and “Governed Offshoring” (procurement), each with 4–6 touches and one‑pager attachments.

• LinkedIn: targeted connection notes, personalized InMails offering pilot squads, and content distribution showing team case snapshots.

• Cold calls: short discovery scripts focusing on backlog pressure, hiring constraints, or upcoming launches; immediate timeline and budget checks.

• Nurture: drip assets for procurement and legal with SLA templates, security checklists, and onboarding timelines.

Executive Overview

Across a 10‑week sprint the program established a repeatable outbound funnel for offshore dedicated teams. The campaign generated 52 qualified leads and converted 38 into booked discovery meetings, validating demand for vetted offshore squads and shortening procurement cycles for initial pilots.

Results

• Pipeline generated:

  1. Qualified leads: 52

  2. Booked discovery meetings: 36

  3. Lead→Meeting conversion: 73%

     
     

• Engagement and velocity:

  1. Email reply rate: 12%

  2. LinkedIn positive response: 18%

  3. Call connect rate: 11%; calls drove urgent bookings and procurement conversations

     
     

• Pilot outcomes (first 6 months post‑campaign)

  1. Pilot-to-engagement conversion: 42% (pilots converted to 3-12 month dedicated engagements)

  2. Average initial contract value: $18,500

  3. Median time-to-first-delivery (post-onboard): 21 days

Impact & Key Takeaways

• Established a scalable funnel for dedicated teams that complemented inbound interest.

• Pilot offers and governance artifacts (SLAs, onboarding timelines) materially reduced procurement friction.

• Best‑responding personas: VP/Director of Engineering and Heads of Product.

• Weekly optimization and synchronized cadences drove consistent meeting velocity.

Why this campaign worked

• Clear risk‑reduction messaging (ramp speed + SLAs) resonated with enterprise buyers.

• Multichannel touchpoints built credibility across technical and procurement stakeholders.

• Pilot‑first offers lowered commitment barriers and accelerated decision timelines.