Results at a glance

• 25 confirmed SQLs delivered from kickoff to handoff in three weeks

• Every lead passed all three qualification checks, zero unqualified handoffs

• A repeatable outreach framework validated for future PGDM cohorts

Volume was never the problem. Verification was.

A PGDM consultancy needed leads matching strict academic and professional criteria: a graduation score above 50%, at least a year of work experience, verified English proficiency, and genuine willingness to relocate. Unfiltered lead lists are easy to buy and useless here, because the admissions team ends up doing the filtering itself.

So the qualification was built into the outreach rather than bolted on afterwards. Cold calls checked eligibility and relocation readiness in the same conversation that generated interest, which is why three weeks was enough.

Where they were

• Broad, unfiltered lead data that did not match strict academic criteria

• The admissions team spending its time filtering rather than converting

• No verification of graduation scores, experience or relocation willingness

• No repeatable framework to run again for the next cohort

Three stages, four channels.

• Research and setup. Precision targeting of graduates and working professionals by experience level, location and job title, matched to the five PGDM specialisations on offer.

• Outreach and execution. Cold calls that verified academic eligibility and relocation readiness inside a single conversation, with WhatsApp follow-up keeping the programme front of mind between touches.

• Qualification. A three-step gate filtering every lead on eligibility, genuine programme interest and relocation readiness before anything reached the admissions team.

What changed

• 25 fully verified SQLs delivered inside three weeks

• Every lead checked on eligibility, programme interest and relocation readiness

• Admissions focused purely on enrolment conversion, not qualification

• A validated framework ready to rerun for future intakes

What moved in three weeks.

Qualifying during the call rather than after it is what compressed the timeline. A single conversation confirmed eligibility, interest and relocation readiness together, so no lead needed a second pass. The admissions team received 25 records it could work immediately, and none of its time went to filtering.

The numbers

• 25 Verified SQLs delivered

• 100% Passed qualification

• 3 wks Kickoff to full delivery

• 5 PGDM specialisations

• 4 Channels in sync

Engagement

• Client: Bangalore education consultancy

• Programme: 2-year AICTE-approved PGDM

• Engagement: 3-week outbound sprint

• Channels: LinkedIn · Email · Cold calls · WhatsApp

• Audience: Graduates and professionals, 1–5 years

• Specialisations: Marketing · Finance · HR · Operations · Analytics

• Services: Outbound · Lead Qualification · Admissions Support

• Focus: Education · PGDM Admissions · India