Results at a glance

• 991 total leads generated inside a three-month launch window

• 91 sales-qualified leads after a three-check eligibility filter

• Three university partnerships signed from three targeted

A brand nobody knew, selling a decision nobody makes lightly.

A brand-new education player needed reach and rigour at the same time. An overseas MBA is an expensive, years-long commitment, so volume alone is worthless: a thousand leads with no passport and no intent to study abroad produce nothing.

Two motions ran in parallel for that reason. Paid performance built awareness at scale among MBA-intent candidates, while consultative university outreach produced smaller numbers of much warmer, better-qualified prospects. Everything from both routes passed the same three checks before reaching admissions.

Where they were

• A brand with no awareness among qualified MBA aspirants in India

• No way to separate genuine overseas intent from domestic MBA interest

• No academic eligibility or passport verification before handoff

• No university relationships to generate warm, consultative conversations

Two motions, one filter.

• Performance marketing. Facebook and Instagram campaigns targeting Indian students and professionals aged 21 to 28 with MBA intent, generating roughly 900 inbound leads through continuous creative testing.

• University partnerships. A Bangalore-focused outreach initiative building relationships with reputed universities, unlocking cold-call campaigns and one-to-one consultative sessions that produced higher-quality SQLs.

• Lead qualification. A three-check process filtering every lead for academic eligibility, a valid passport and genuine intent to study in the US before handoff to admissions.

What changed

• 991 leads generated and 91 sales-qualified after filtering

• Three university partnerships signed, unlocking cold-call and one-to-one sessions

• Every SQL checked for academic eligibility, valid passport and genuine abroad intent

• A qualified admissions pipeline standing inside 12 weeks

What three months produced.

Pairing the two motions is what made the numbers usable. Meta ads delivered the volume a new brand needs to become visible at all, and the university route delivered candidates who had already had a real conversation about studying abroad. The eligibility gate then removed the difference in quality between them, so admissions worked one consistent list of 91.

The numbers

• 991 Total leads generated

• 91 Sales-qualified leads

• 900 Inbound leads via Meta ads

• 3 University partnerships signed

• 3 mo GTM launch window

Engagement

• Client: Bangalore education brand

• Market: India to US MBA

• Engagement: 3-month GTM launch

• Channels: Meta · Calls · WhatsApp · Email · LinkedIn

• Audience: Students and professionals, 21–28

• Goal: 10 confirmed enrolments

• Services: Performance Marketing · University Partnerships · Lead Qualification

• Focus: Education · Overseas MBA · GTM Launch