Results at a glance

• Reach grew from 150 accounts to 478,000 across six months

• Follower growth of 72% and a 33% engagement rate per post

• Unpaid national coverage including a full-page editorial placement

Six programs, one team, no paid budget to hide behind.

A creator-first platform needed to scale adoption, partnerships and organic media at once, without heavy paid spend. It had the ambition to run outbound, social, founder branding, PR and SEO in parallel and nowhere near the bandwidth to do it.

Run separately, six programs compete with each other. Run together they compound, because founder authority warms PR pitches, PR placements give social something worth posting, and social proof makes outbound land. We ran all six on one calendar for six months.

Where they were

• No bandwidth to run outbound, social, CXO branding, PR, SEO and creator acquisition in parallel

• Credible media coverage needed without a paid budget to buy it

• Creators and agencies to onboard at scale while keeping one brand voice

• Reach sitting at 150 accounts with no organic engine behind it

Four programs, one calendar.

• Outbound. Targeted email, LinkedIn and selective calls to agencies and high-value creators, scored on reach, engagement and onboarding readiness rather than raw list size.

• Social and creative. A weekly content calendar with batch production and scheduled posting across Instagram, LinkedIn and X, including short-form video, creator spotlights and product clips.

• CXO branding. Profile optimisation, thought-leadership posts and curated network outreach, building founder authority that warmed up both PR pitches and partnership conversations.

• PR and earned media. Structured monthly pitching to top-tier and niche creator-economy outlets, securing unpaid feature placements including a full-page national editorial.

What changed

• Reach at 478,000 accounts and follower growth of 72% in six months

• A 33% engagement rate per post on Instagram

• Monthly unpaid placements including a full-page national editorial

• Around 23 qualified leads a month arriving from the combined motion

What six months produced.

The compounding is the point. Founder authority built on LinkedIn made PR pitches land, those placements gave the social calendar credible material, and the resulting proof made outbound conversations easier to open. None of the six programs would have produced this on its own, which is why they ran on one calendar rather than six.

The numbers

• 478K Accounts reached, from 150

• +72% Follower growth

• 33% Engagement rate per post

• 23 Qualified leads per month

• 6 Programs in parallel

Engagement

• Client: Creator economy SaaS platform

• Market: India

• Engagement: 6-month integrated program

• Programs: Outbound · Social · CXO · PR · SEO

• Channels: Email · LinkedIn · Calls · Instagram · X

• Personas: Creators · Partner agencies · Media

• Services: Integrated Growth · PR & Earned Media · Social & CXO Branding

• Focus: SaaS & AI · Creator Economy · Integrated Growth