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Your entire outbound engine.

Built and run for you.

GTM engineers and trained SDRs run your B2B lead generation end to end. ICP research, targeted data, and personalised messaging across email, LinkedIn, and cold calls. The result is sales qualified appointments on your calendar.

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5K+Meetings booked40%Lead-to-meeting rate30+Clients worked with

01Section 1 of 5

ICP Engineering

Most lead generation agencies take your ICP as a finished brief. We treat it as a hypothesis, because what's defined on paper is rarely what the market responds to. We test buyer personas, titles, company attributes, buying and intent signals, and real market response to identify the prospects most likely to engage. The result is a focused, high-quality B2B prospect list built to power targeted lead generation campaigns.

We test key buyer personas and decision makers across real B2B outbound campaigns to identify who engages, influences the decision, and holds buying authority, so every campaign reaches the right people.

"Everyone in SaaS" isn't a market. We use industry, company size, geography, job title, and ICP criteria to size your addressable market and identify the right accounts for targeted outbound campaigns.

We build targeted B2B prospect lists using firmographic data, verified contact sourcing, buying signals, intent signals, and account level insights. Every list is built around your ICP, not pulled from a generic database.

Personas tested, outreach fired

VP of SalesDecision Maker

Director of RevOps

Head of GrowthChampion

CRODecision Panel

VP Marketing

Director of SalesInfluencer

Head of Demand GenChampion

COO

Who engages, who influences, who holds authority.

02Section 2 of 5

Cold Calling

Real SDRs, on real calls. Not a dialer bot, not a voicemail drop. Our trained human SDRs deliver outsourced cold calling with live sales qualification, handling objections, understanding buying intent, and booking qualified meetings in real time. A B2B cold calling agency built around conversations, not call volume.

Our SDRs are trained on your product, ICP, messaging, and qualification criteria before making a single B2B cold call. They know what to say, and how to qualify a good fit prospect in a live sales conversation.

Live objections are handled on the cold call, not pushed to email. Our SDRs document common objections, refine responses from real call outcomes, and continuously improve how we qualify and engage prospects.

Our SDRs qualify prospects live on the B2B cold call, checking company size, decision maker fit, timing, need, and buying signals. So every meeting that reaches your calendar is already screened against your qualification criteria.

Our SDRs book qualified sales appointments directly into your calendar during the B2B cold call. No handoff gaps, no chasing follow ups, just a qualified meeting booked while the conversation is still warm.

Every B2B cold call generates useful intelligence. What our SDRs hear helps refine your ICP, messaging, and qualification approach, while real objections and buyer language feed directly into your email and LinkedIn campaigns.

Trained before the first dial

Product & offer reviewedWhat it does, who it beats
ICP & buyer group knownTitles, size, geography
Qualification bar setWhat counts as a yes
Objection library loadedAnswers from real calls

Ready to dial

03Section 3 of 5

Email

Email lets us take your ICP hypothesis across thousands of targeted touches, backed by robust cold email infrastructure, domain warm up, and strong email deliverability. From SPF/DKIM/DMARC setup to copy testing, every part of the campaign is built to improve what gets delivered, opened, and replied to.

We set up the infrastructure behind reliable cold email deliverability. Domain warm up, dedicated inboxes, inbox rotation, SPF, DKIM, DMARC, and a gradual volume ramp up. Everything is configured before outreach begins, so emails are built to reach the inbox instead of the spam folder.

Templatised, research based, and hyper personalised copy run in parallel across target segments. Reply data shows what works, helping us refine each cold email campaign by title, audience, and market instead of relying on one generic template.

We build structured cold email sequences that introduce, follow up, and revisit prospects over time. Each follow up adds a new reason to respond, so your outreach stays relevant without repeating the same pitch.

Every reply is quickly classified as interested, not now, wrong person, or unqualified. Our team uses these responses to improve ICP targeting, buyer personas, and messaging, making every cold email campaign more targeted and effective.

Domains, DNS, warm up

get.acme.iotry.acme.iohey.acme.io+5

SPF

DKIM

DMARC

Volume ramped, week by week

Configured before outreach begins. Inbox, not spam folder.

04Section 4 of 5

Account based LinkedIn outreach builds your network, opens conversations with the right people, and keeps your brand in front of them. We run network building for you while turning relevant connections into sales qualified leads.

We sequence LinkedIn connection requests and follow ups to start conversations, not pitch the moment someone accepts. Every message is built to earn a response and move the right prospects toward a LinkedIn lead.

Connection accepts, profile views, and post engagement become LinkedIn intent signals, not vanity metrics. We use these signals to refine targeting, personalise outreach, and identify prospects worth pursuing.

We continuously monitor LinkedIn activity and outreach volume to keep your account within safe limits. Campaign activity is paced and optimised to support consistent LinkedIn outreach without excessive activity that could put the account at risk.

Our LinkedIn outreach is built to start conversations, not spam prospects or pitch sales on the first message. We tailor messaging for LinkedIn, build relevant connections around your ICP, and turn genuine conversations into qualified leads.

Connection to conversation

Priya N.VP of Sales · Enterprise SaaS

Connection request sent

Accepted, day 2

Thanks for connecting. Saw you're hiring AEs, are you building outbound internally?

"We are, slowly. Ramp is the problem."

That's the bit we run. Worth 15 minutes?Replied

05Section 5 of 5

Multichannel Outbound Sales

Once the list is built, your outbound channels shouldn't work in silos. We connect email, LinkedIn, and cold calling into one multichannel outbound sales motion, where activity on one channel automatically triggers the next action, while the prospect is still warm.

Once outreach is live, prospect behaviour becomes a trigger. A LinkedIn connection accepted, profile visit, or email engagement can trigger the next action, turning engagement signals into timely multichannel outbound follow up.

Our sales automation routes prospect activity to the right SDR instantly, with no daily exports, manual checks, or missed signals. Your team can act on multichannel outreach signals while the prospect is still warm.

Our SDRs act on engagement signals from multichannel outreach, following up when a prospect has already interacted with your email or LinkedIn campaign. That turns a cold touch into a warmer sales conversation, with better context for live qualification.

Every interaction across email, LinkedIn, and cold calling is tracked in one place, giving your sales team the full outreach history, replies, objections, and qualification details before a qualified sales conversation. No cold handoff.

Activity becomes a trigger

LinkedInConnection accepted

EmailOpened, second touch

WebsiteViewed pricing

Signal detected

Proof, not promises

Real pipeline from real campaigns.

Tech IT & Software · Enterprise Outbound

An enterprise pipeline the in-house team simply closes.

45Qualified enterprise leads

Enterprise OutboundUS Market

Read full case study

SaaS & AI · Healthcare

65 demo ready leads from Florida dental clinics. 2 weeks.

65Demo ready leads

Cold CallingHealthcare

Read full case study

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FAQ

Objections answered straight.

We use AI and automation to improve research, data enrichment, lead scoring, personalisation, workflow automation, and campaign analysis, but we do not use AI voice bots for B2B cold calling. Our outsourced cold calling service is delivered by trained human SDRs who handle live conversations, objections, buying signals, qualification, and appointment setting. Technology supports the sales team; it does not replace the human conversation.

Reliable cold email deliverability starts with infrastructure. We set up domains and inboxes, manage domain warm up and sending volume, and configure SPF, DKIM, and DMARC before scaling outreach. We then test copy, sequencing, and audiences while continuously monitoring performance to protect sender reputation and improve inbox placement.

Blueberg works with a broad go to market stack based on your ICP, market, channels, and existing systems. Depending on the campaign, this can include Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator, Cognism, HubSpot, Salesforce, Outreach, Salesloft, Lemlist, and other prospecting, sales engagement, data enrichment, CRM, and RevOps tools. We select and orchestrate the right mix rather than forcing every campaign into the same stack. Book a call to map the right stack for your campaign.

Our SDRs qualify prospects against agreed criteria such as company fit, decision maker role, need, timing, budget signals, and buying intent. Qualified appointments are booked directly into your calendar with the relevant outreach history, responses, objections, and qualification context attached. Campaign reporting tracks activity, conversations, qualified leads, appointments, show rates, and performance by channel or segment, with regular feedback used to refine ICP, messaging, and lead quality.

We offer pay per lead models selectively for eligible projects. These typically come with a lower fixed retainer but a higher per lead cost, so a standard monthly retainer can often be more cost effective. If you're interested in a pay per lead model, get in touch with our team to discuss your campaign and eligibility.

Our pricing depends on your outreach volume, target geography, and channels. You can choose to run outreach across one or multiple channels, including email, LinkedIn, and cold calling. Book a meeting through the calendar on this page to discuss your requirements and applicable costs.

Yes. We offer single channel test campaigns for businesses that want to start with a smaller investment. These campaigns can focus on email or LinkedIn or both, with limited outreach volume and without SDR support. Once you see what works, you can gradually scale into a broader B2B lead generation and outbound sales campaign. Get in touch with our sales team to know more.

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