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Marketing that builds

qualified pipeline.

Blueberg runs B2B marketing services across SEO, Answer Engine Optimisation (AEO), paid ads, public relations and organic channels. We build the strategy, execute the campaigns and connect marketing performance back to qualified leads and pipeline.

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Search is changing"best outbound agency for B2B SaaS"

GoogleSearch results

#3blueberg.inB2B outbound, demand gen and RevOps

ChatGPT · PerplexityAI answers and recommendations

A few names come up consistently for
B2B SaaS outbound¹.

1blueberg.inCited

Your buyers search in both. We build visibility for both.

01Section 1 of 4

SEO & Organic Search

Organic search should do more than increase rankings. It should bring the right buyers to pages that explain what you do and give them a reason to enquire. As a B2B SEO agency, we work across technical SEO, search-led content and Answer Engine Optimisation to improve how your business is discovered through Google and AI-powered search.

Crawlability, site speed, indexation, schema, internal linking and site structure are reviewed before content is scaled.

We fix the technical foundation so search engines can properly crawl, understand and index the pages you want to rank.

We identify the questions, problems and commercial searches relevant to your buyers and build content around them.

The goal is not more traffic for the sake of traffic. It is visibility for searches that can contribute to enquiries and qualified pipeline.

Buyers increasingly use ChatGPT, Perplexity and other AI tools alongside traditional search.

Our Answer Engine Optimisation (AEO) work helps structure your website and content so AI systems can more easily understand your company, services, expertise and answers.

We track organic performance beyond rankings.

Search queries, landing pages, enquiries and qualified leads are reviewed together so you can see which parts of your SEO program are actually contributing to pipeline.

Reviewed before content is scaled

CrawlabilityBots reach every page

Site speedCore Web Vitals pass

IndexationNo orphaned pages

SchemaEntities marked up

Internal linkingAuthority flows down

So search engines can crawl, understand and index the pages you want to rank.

02Section 2 of 4

Paid Ads & Performance

Paid ads help you reach buyers faster while longer term channels continue to build. Blueberg works as a performance marketing agency across Google, Meta and LinkedIn, with paid ads management covering campaign strategy, build, optimisation and reporting. We choose the channel based on buying intent, audience, market and campaign objective, and performance is measured against leads and pipeline rather than clicks alone.

As a Google Ads agency, we use paid search to reach buyers already looking for the problem, service or category you sell.

Campaigns are structured around search intent, landing page relevance and the actions that matter after the click.

As a Meta Ads agency, we use Meta to build demand, reach new audiences and retarget people who have already interacted with your business.

Campaign strategy depends on your buyer, your offer and the role Meta can realistically play in the funnel.

As a LinkedIn Ads agency, we use LinkedIn when precise B2B targeting matters.

Campaigns can target industries, company profiles, functions and decision makers relevant to your ICP.

There is no standard media plan.

We define the channel mix, campaign structure and spend based on your budget, audience and objective before scaling activity.

Paid activity should connect back to business outcomes.

Our full funnel ad tracking follows performance from click to lead, qualified opportunity, appointment and closed deal, wherever the required CRM and attribution setup is available.

That allows campaigns to be measured on pipeline rather than surface level advertising metrics.

Paid channels and where they fit

GoogleCapture existing buying intent

MetaBuild demand and retarget audiences

LinkedInReach specific B2B decision makers

BarRelative cost per click, not a quoted rate.

The channel depends on the buyer and the campaign objective.

03Section 3 of 4

Public Relations

Public relations builds third party visibility and credibility around your company, your founders and your expertise. We develop relevant story angles, identify suitable publications and media opportunities, manage outreach, and help turn coverage into an asset that supports search, social and outbound campaigns.

We identify the topics and perspectives your company can credibly speak about and turn them into clear media angles.

We identify relevant journalists, publications and opportunities, and handle outreach around approved stories and commentary.

Founder expertise can become contributed articles, interviews, commentary and other media opportunities that build visibility around both the individual and the company.

Public relations does not have to sit separately from the rest of marketing.

Coverage can support SEO, social content, landing pages, sales collateral and outbound outreach long after the original piece is published.

How the process works

01PositioningDefine the story and relevant angles

02OutreachIdentify and approach relevant publications

03CoverageCoordinate opportunities and published mentions

04DistributionUse coverage across marketing and sales

Media coverage that supports the rest of your GTM.

04Section 4 of 4

Social Media Marketing

Organic social builds ongoing visibility with your market, your existing network and the people who check your company before they reply to anything else. We manage the accounts day to day, covering content and creative, the posting calendar, community management and reporting.

We build assets for the platform they run on rather than resizing one export across all of them.

Carousels, short video, images and text posts are produced to suit the format, the audience and what the post is meant to achieve.

We agree content pillars, plan a month ahead and publish on a consistent schedule.

You review and approve planned content in one place before it goes live, rather than approving posts one at a time as they are needed.

Comments, mentions and direct messages are monitored and answered.

Engagement is part of how organic reach grows, and it is also how a buyer judges whether an account is actually active before they take the company seriously.

We report on reach, engagement, audience growth and the traffic and enquiries social contributes.

That lets the channel be reviewed alongside search, paid ads and public relations rather than assessed on follower count alone.

Built for the surface it runs on

CarouselSwipe, saved and shared

Short videoSound off, caption first

Text postNo asset, all voice

Produced for the format, the audience and the objective.

Case Studies

Marketing across multiple channels.

SaaS & AI · Creator Economy

An earned media growth engine for a creator platform.

478KAccounts reached

Organic SocialPR

Read full case study

Education · Overseas MBA

A go to market launch for an overseas MBA brand.

991Total leads in 3 months

Paid AdsAdmissions

Read full case study

Manufacturing · Industrial Machinery

An SEO and LinkedIn growth engine for an industrial machinery manufacturer.

435Average monthly clicks

SEO & ContentLinkedIn

Read full case study

View all case studies →

Marketing + Outbound Sales

One team across demand generation and outbound.

Most companies hire an inbound marketing agency for one half and a B2B outbound agency for the other, then spend the year translating between them. Blueberg runs both as one go to market program.

Marketing

Reaches buyers already searching your category.

Search and AEOPaid adsPublic relationsOrganic social

When both run together

You learn in days, not months

Calls and replies show which message lands long before search could tell you.

You reach the rest of the buying committee

Outbound names one contact. Marketing reaches the others in the room.

Outbound lands on warm accounts

They have seen you in search, social or press before the first email.

Outbound sales

Goes straight to the accounts you choose.

EmailLinkedInCold calling

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FAQ

Questions about our marketing services

Blueberg works across SEO, Answer Engine Optimisation (AEO), Google Ads, Meta Ads, LinkedIn Ads, public relations and organic social. The right mix depends on your ICP, market, budget and objective. We do not recommend running every channel simply because it is available.

Timelines vary by channel. Paid campaigns can begin generating data and enquiries relatively quickly once they are live, while SEO and organic search require a longer period to build visibility and authority. Before launching, we define what should be measured at each stage so progress can be evaluated before the final pipeline outcome appears.

Answer Engine Optimisation (AEO) is the process of structuring your website and content so AI-powered search and answer tools can better understand and reference your business. It can include clearer page structure, direct answers to relevant questions, schema markup, entity information and content organised around how buyers research a category.

We look beyond impressions and clicks. Where the necessary tracking and CRM infrastructure is available, full funnel ad tracking connects campaign activity to leads, qualified opportunities, appointments and closed business. That makes it possible to evaluate paid campaigns against pipeline instead of advertising metrics alone.

We review the technical foundation first. That includes crawlability, site speed, indexation, schema, internal linking and website structure. Once those foundations are in place, content has a better chance of being properly discovered and indexed.

Yes. Blueberg can run B2B marketing services and outbound sales as one coordinated go to market program. Marketing, SDRs and outbound campaigns work from the same ICP and positioning while sharing market feedback and pipeline reporting. Book a call to discuss how both sides would run together.

No. The recommended mix depends on where your buyers spend time, what existing demand looks like, your budget and how quickly you need to generate opportunities. We define what each selected channel is responsible for before launching it.

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