Home / Marketing

Services · Marketing

They come to you.

We make sure they find you.

Marketing is the inbound half of the engine. Lead gen goes out and gets buyers. Marketing builds the demand that brings them in first, already interested, already qualifying themselves. Blueberg runs both sides as one team. Outbound sales, SEO, paid ads and public relations, end to end.

Book a call

See how it works

One query, two front doors"best outbound agency for B2B SaaS"

Google

#3blueberg.inB2B outbound, demand gen and RevOps

ChatGPT · Perplexity

A few names come up consistently for
B2B SaaS outbound¹.

1blueberg.inCited

Same buyer. Both doors lead to you.

01Section 1 of 4

SEO & Organic Search

Search has two front doors now. We build for both. People still Google, and they also ask ChatGPT or Perplexity for an AI overview, then act on whatever gets cited. A B2B SEO agency that only chases blue links is optimising for half the market.

Meaningful organic results take at least six to seven months. We won't pretend otherwise to win the project. What we commit to is pages that produce enquiries, not rankings that never convert.

Crawlability, site speed, indexation, schema, internal linking. The unglamorous layer that decides whether anything else you publish gets to compete.

Buyers now ask AI tools for recommendations and shortlist from the answer. Getting cited needs clearly structured answers and schema markup, written to be quoted rather than skimmed. Most of your competitors haven't started.

Which queries produced enquiries, which enquiries became qualified leads, and what each one cost. Rank tracking is a diagnostic, not the scoreboard.

Organic enquiries, by month

Meaningful results land around month six. We say so upfront.

Pages that produce enquiries, not rankings that never convert.

02Section 2 of 4

Paid Ads & Performance

Pipeline in weeks, not quarters. When you can't wait two quarters, ads are the lever. Same rule as everything else here. The number that matters is qualified leads, not clicks.

Paid ads management across Google, Meta and LinkedIn. As a Google Ads agency we go after buying intent. As a Meta Ads agency we build demand and retarget it. As a LinkedIn Ads agency we reach B2B decision makers directly, at a higher cost we'll tell you about upfront.

There's no fixed package. We size the plan to your budget and tell you what it can realistically produce before it's spent.

Campaigns are then measured on cost per qualified lead, not cost per click. We cut what generates cheap clicks and no conversations, even when the surface metrics look good.

Click to lead to appointment to closed deal, tracked end to end through your CRM. A performance marketing agency that can't tell you which campaign produced revenue is guessing, and so are you.

Three channels, three jobs

GoogleBuying intentMid cost

MetaDemand, then retargetingLow cost

LinkedInB2B decision makersHigh cost

The higher cost is something we tell you about upfront.

03Section 3 of 4

Public Relations

Credibility you can't buy with ad spend. Coverage puts your name in places prospects already trust, and gives search and outbound something stronger to land on.

Coverage lands in weeks, not quarters, and does work that no amount of budget on ads can replicate.

Published mentions keep working. Cited in AI answers, surfaced in search, used as proof in outbound sequences long after the piece goes live.

A feature becomes a reason to reach out, a reference in a cold email, a trust signal on the landing page. Coverage isn't a standalone campaign here. It feeds the same pipeline.

Coverage lands in weeks

Week 1Angle agreed

Week 2Pitched to desks

Week 3Coverage lands

Published

Your company, named in a story buyers already trust.

No amount of ad budget replicates being written about.

Proof, not promises

One engine running five channels.

Creator Economy · SaaS

An earned media growth engine for a creator platform, built on outbound, social, CXO branding, public relations, and SEO running in parallel.

Full case study coming soon

478K

Accounts reached, up from 150

72%

Follower growth across channels

33%

Instagram engagement per post

Qualified leads per month

Section 4 of 4

Channel mix chosen by you.

There's no standard channel list. Some clients won't touch Instagram, too mainstream for their brand. Others want Instagram only and won't go near LinkedIn. Your budget and your comfort decide the mix. We tell you straight what each one will and won't do.

This mix does well at

Search

Compounds over months, in search results and AI answers alike.SEO / AEO

Paid ads×2

Live in weeks. Intent, demand or decision makers, depending on the mix.Google AdsLinkedIn Ads

Social

Off

One engine, both halves

Inbound and outbound run by the same team.

Most companies hire an inbound marketing agency for one half and a B2B outbound agency for the other, then spend the year translating between them. Blueberg is your sales development partner across both. Demand generation work bringing buyers in, lead gen services going out to get the rest, and one pipeline everyone is accountable to.

Book a call

→

FAQ

Questions answered straight.

Search, paid ads, public relations and organic social. On search that means technical work, content and Answer Engine Optimisation (AEO). On paid it means Google, Meta and LinkedIn, each doing a different job at a different cost. Public relations runs alongside both. We size the mix to your budget rather than selling you every channel, and we will tell you which ones are wrong for your buyer.

It depends entirely on the channel, and we'd rather be blunt about it. Paid ads can produce qualified leads in two to four weeks. Public relations lands in weeks. SEO takes at least six to seven months to produce a meaningful organic pipeline. If you need leads this quarter, we'll start you on ads and public relations and run search in parallel for the longer game.

Buyers increasingly ask an AI tool for recommendations and shortlist from whatever it names, so being cited in that answer matters as much as ranking in a list of blue links. AEO is the work that makes a page quotable. Clearly structured answers, schema markup that tells a machine what your business actually is, and content written to be lifted rather than skimmed. Most competitors have not started on it.

Cost per qualified lead, not cost per click or impressions. Full funnel ad tracking runs from click to lead to appointment to closed deal through your CRM, so every channel can be judged on the pipeline it produced. Rankings, reach and engagement are diagnostics, not the scoreboard.

The unglamorous layer. Crawlability, site speed, indexation, schema and internal linking, all sorted before a word goes live. It decides whether anything you publish afterwards gets to compete, and no amount of good content outruns a site that search engines struggle to read.

Let's build your engine