Company Overview

Our client is a Bangalore-based education consulting company that partners with leading business schools to promote and recruit candidates for AICTE-approved MBA and PGDM programs.

Their focus is on helping working professionals and fresh graduates find the right postgraduate business programs that offer both academic and industry exposure. For this specific project, the client represented a top-ranked business school in Bangalore offering a 2-Year AICTE-approved IndustryIntegrated PGDM Program with specializations in:

1. Marketing / MarTech

2. Finance / FinTech

3. Human Resources

4. Operations

5. Data Science & Business Analytics

   
   

The program combines academic learning with day-one internships, providing stipends ranging from ₹20,000 to ₹50,000 per month, with a total course fee of ₹11,00,000.

Objectives

The client’s goal was to generate high-quality, pre-qualified leads for their PGDM program - specifically candidates who met the admission criteria and were open to relocating to Bangalore. Qualification Criteria:

1. Minimum 50% in graduation

2. Minimum 1 year of work experience

3. Basic English communication proficiency (70%)

4. Interest in pursuing a PGDM in Bangalore

5. Interested in specializations in Marketing, Finance, HR, Operations, or Data Science

   
   

The objective was to deliver interested and verified leads matching these criteria - not just raw data.

We designed and executed a 4-week multi-channel outreach campaign to identify and engage eligible candidates.

Our strategy focused on both quality filtering and personalized outreach to ensure every lead met the defined academic and professional requirements.

Our Approach

Data Strategy & Targeting

• Built a fresh database of students and professionals from top education and career networks.

• Segmented audiences by specialization interest and experience level.

• Mapped criteria like graduation marks, current company, and relocation readiness through data enrichment.

Multi-Channel Outreach

We used a combination of channels to maximize reach and engagement:

• LinkedIn outreach: Connecting with potential candidates based on minimum and maximum years of experience, location, job titles and more.

• Cold email campaigns: Messages highlighting the benefits, stipend details, and course structure.

• Phone outreach: Pitching and Qualification calls to verify marks, experience, communication skills, and relocation interest.

• WhatsApp follow-ups: Shared course videos and brochure links for warm prospects.

Qualification Process

Each lead went through a 3-step filtration:

1. Eligibility verification (graduation %, experience, English level).

2. Interest confirmation (program, specialization, relocation to Bangalore).

3. Scheduling for counselling or admissions call.

Execution Overview

• Duration: 3 weeks

• Channels: LinkedIn, Email, Cold Calls, WhatsApp

• Target Audience: Freshers & working professionals (1–5 years experience)

• Program Promoted: AICTE-approved 2-Year IndustryIntegrated PGDM Program

• Qualification Parameters: Academic + Work Experience + Communication + Interest + Relocation

Results

• 25 confirmed and fully qualified leads delivered within 3 weeks.

• All leads met the minimum academic and experience requirements.

• Each candidate expressed verified interest in the specific program and relocation to Bangalore.

• The client was able to directly handover these leads to the admissions team for next-step enrolment processing.

Impact & Key Takeaways

Impact:

• Rapid lead turnaround - 25 qualified prospects in under a month.

• Enhanced lead quality - 100% of leads passed multi-level qualification.

• Improved cost efficiency and ROI compared to broad digital lead campaigns.

• Built a repeatable outreach framework for future MBA/PGDM cohorts.

Key Takeaways:

• A multi-channel outreach model (LinkedIn + calls + WhatsApp) ensures personal engagement and qualification depth.

• Pre-defined lead scoring parameters improve downstream conversion efficiency.

• For education brands promoting specialized, high-ticket programs, quality filtering saves enormous time for admissions teams.

• A 3-week agile campaign structure allows fast validation and measurable results.

Why this Campaign Worked

• Clear qualification criteria aligned with the institution’s admissions process.

• Direct communication across multiple touchpoints through multiple channels built good pipeline quickly .

• Real-time tracking and iterative data cleanup improved lead accuracy.

• Rigorous qualification and follow up process resulted in highly qualified, ready-to-convert SQLs.

• The campaign showcased Blueberg’s ability to deliver speed + precision for education clients with complex eligibility filters.